To tweet or not to tweet

As part of my job I manage a professional twitter account. This involves constant interaction with individuals who are tweeting from their personal account, about their work…

With all social media the line between work and life is increasingly blurred. Twitter, for me, seems to be the channel where there is no line. My organisation are increasingly encouraging the workforce to sign up and use it as a way to engage and for those in leadership and managerial positions, even as part of their role. I’m not a natural on social media, it’s something that requires effort. I would say my performance on twitter is mediocre at best, but I find it interesting how much influence employers can put on their employees to use, or not use it as the case may be.

My gut feeling is that employees should not be missing out on anything by not using social media, or given brownie points for using it. Of course, the opposite is exactly what seems to be happening. One of my tasks for this week is to create a one page handout titled ‘Welcome to the world of social media’ for our new ambassadors to encourage them to ‘get social’. I can feel the resentment building up inside me and feel sorry for those who haven’t got a professional account to hide behind. I don’t want to be reading tweets from work in bed or at the weekend thank you very much, why should they?

For now I seem to be just about scraping by with the help of scheduling software which helps get messages out on a regular basis. But there’s no real interaction, and that’s starting to show. Hopefully by the time anyone has realised I’m actually no good at using social media I’ll be on maternity leave. At the speed that the sector changes it will all have changed on my return surely. I’ll think about it later…